Michelle Schwartz

Life Coach for Women

Rosebank, Cape Town

B.Soc.Sci (UCT) | Post-graduate Certificate in Life Coaching (SACAP), 2007

021 686 2298

079 326 7616


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Rosebank, Cape Town, Western Cape, South Africa

I am a Transformational Life Coach with 15 years experience, working mainly with women. 

 The 4 pillars of my coaching are: 

  1. The Client has the Key. 

When you’re feeling overwhelmed it’s natural to forget your strengths. Ongoing stress erodes self belief, in our hurting we forget how powerful we are. 

As a Coach I help clients reconnect to  their innate abilities, their power and wisdom. 

Once you know your strengths, you can add new skills if you need to. 

People thrive when they feel valued and respected. When we are accepted and get support, while being held accountable for our actions, we rise to the challenge and achieve more than we thought we could. 

  1. Belief in God (Source/ Creator/ Loving Universe). Life, with all its ups and downs, is meaningful. 

Finding meaning in your challenges is empowering (see the work of Viktor Frankl).

Even when life throws us a curveball we are here together to build a good world. 

  1. My job as a coach is to be a ‘Thinking Partner’. 

People have strong inner abilities that get blocked due to things like- the challenges they are facing, low self belief and hard childhood experiences (including abuse). 

It’s difficult to do your best thinking (and find solutions) when you’re stressed.

A ‘Thinking Partner’ is trained to listen to your best self, help you see where you are getting stuck and work with you to develop a path forward that suits your needs. 

  1. Self-compassion/ self-care. 

Traditionally women have been raised to care for others, and not themselves. In general people who have been abused, bullied, or neglected as children struggle to take care of their own needs. 

This is not a narcissistic self obsession. Practicing self-care is about recognizing that by living your best life you’re in a better position to help others.

How my coaching works: 

At present I am mainly working over the internet. 

Coaching is a conversation-

Coaching is telling your story in a caring space, it’s getting the time you need to think things through clearly, to talk about the past and plan the future. All of this in a relaxed, positive atmosphere with someone who supports you, is trained to hear and understand your challenges, and to help you identify  and use your strengths and gifts. 

As a coach I support women working through challenges to build their future by helping them: 

  • clarify their thoughts,
  • identify their assets and abilities, 
  • make a plan that suits their unique needs,

All of which enables them to live a more satisfying life. 

Coaching helps you get clear on what’s holding you back, what it is you want, and how to get there. 

For more information please contact me at coaching.michelle@gmail.com to schedule time to chat. 

Coaching Qualifications:

  • B.Soc.Sci (UCT)
  • Post-graduate Certificate in Life Coaching (SACAP), 2007

What Clients Say:


‘Michelle is so easy to relate to and open up to, with a great sense of humour, and a perspective on life to which I could relate and take insight from. 

‘Her methods are simple but effective; I found that my attitude and expectations with regards to life and what I want to get out of it have changed. She helped me pinpoint my strengths and my core values and helped me take stock of who I really am. She helped me realize all that I had to be grateful for and helped me increase my self-confidence. Since my coaching I have effected big changes in my life, including a change in career. 

‘Michelle helped me figure out what it was that I really want, and helped me gain the confidence I needed to go after it’.

Dr Steven

‘Michelle has a natural talent for insight into the human psyche. [The coaching] was certainly effective…and something I continue to recommend to others. I believe every person can gain from this’.