Michelle Schwartz

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Life Coach for Women
Rosebank, Cape Town
Telephone: 021 686 2298
Mobile Number: 079 787 1012
Rosebank, Cape Town, Western Cape, South Africa

Self-Belief Is Key:

As a Transformational Coach my focus is on helping women develop the self-belief to achieve their goals.
We all go through difficult times in life. Sometimes those difficulties can leave you questioning your self-worth. Stepping forward to claim your dreams can be a challenge. Doing so while burdened by self-doubt, or questioning your right to achieve, is a bit like trying to climb a mountain with a ton of bricks on your back.

Based on Positive Psychology, The Build Your Light Coaching Programme uses effective tools and exercises to help you reclaim your self-belief.

My journey with each client begins with a deep awareness of the value of each person. My underlying aim is to help people unlock their potential, so they can bring the good they were created for, to this world.


Clients come from a wide variety of professions; they also include students and women starting out in a new direction. They have often dealt with difficult life circumstances and show resilience and determination to go forward.

Coaching Qualifications:

  • B.Soc.Sci
  • 10 years’ experience as a Life Coach, after doing a 2 year post-graduate coaching course.
  • 13 years’ experience as a Life Line counsellor, facilitator and supervisor.

What I Offer:

  1.  A programme based on Positive Psychology, with easy-to-do, reliable, effective exercises.
  2. Time to think and discuss your unique situation, the pros and the cons.
  3. Clarity about the steps you need to move forward.
  4. Support.

Reclaiming Your Value:

At the centre of you is a place of quiet wisdom, a place of self-belief, respecting others, a place of valuing this extraordinary world. You were born resourceful, creative and capable, but often life pushes us off balance. The world needs your gifts; learn to return to your centre, to your true self.

Strong trees need deep roots to grow their best fruits.

What is the sense of self you are holding onto? Is it serving your future, helping you achieve your dreams? Or is your present mindset holding you back, tied to the difficulties of your past?

What clients say:


‘Michelle is so easy to relate to and open up to, with a great sense of humour, and a perspective on life to which I could relate and take insight from.

Her methods are simple but effective; I found that my attitude and expectations with regards to life and what I want to get out of it have changed. She helped me pinpoint my strengths and my core values and helped me take stock of who I really am. She helped me realize all that I had to be grateful for and helped me increase my self-confidence. Since my coaching I have effected big changes in my life, including a change in career.

Michelle helped me figure out what it was that I really want, and helped me gain the confidence I needed to go after it’.


‘Michelle’s qualities of integrity, warmth, and deep wisdom helped me identify my strengths and capabilities in a contained, safe environment. Michelle’s nurturing feedback enabled me to reach my goals. I am forever grateful that our paths crossed’.


‘Michelle, thank you for your encouraging words, pushing me forward.  Your warmth and concern is much appreciated. Putting me on the right track. You invested in my life’.


‘Thank you for the guidance, warmth, care and honesty you have shown me. I feel blessed to have had you as a coach’.

Qualifications and Experience:

  • Life Coach (SACAP, 2007, Postgraduate Certificate in Life Coaching)
  • B.Soc.Sci (UCT, 1981)
  • Life Line/Childline counsellor, facilitator and supervisor since 2005
  • COMENSA member
  • Workshop Facilitator
  • Motivational Speaker

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