Shelley Lewin

Relationship & Executive Coach | Facilitator & Trainer | Writer & Speaker
Cape Town and Globally via Skype
Mobile Number: 082 829 7972
Email Address:
Skype: shelllewin
Tokai, Cape Town, Western Cape, South Africa

I am Shelley Lewin and for a decade I have been creating pragmatic and practical solutions for struggling relationships- personal and professional- in my work as coach, facilitator, trainer, speaker and writer. I am a transformation specialist working within the context of relationship development and my work is diverse, ranging from executive coaching and facilitation in organizations to personal and relationship coaching in private practice. My brand, The Relationship Architect’, provides a platform as a relationship consultant to build resilient relationships by:

  • Partnering with clients for individual coaching, face to face and online
  • Facilitating couple/pair, team & group coaching in a variety of contexts,
  • Training and education on building resilient relationships, employee engagement & empowerment, conflict management, (communication skills, creative thinking & problem solving, leadership, stress & time management- Fibre Training UK representative and trainer)
  • Contributing articles and expertise for magazines, press and radio
  • Deliver thought-provoking content at a variety of speaking events

TRA Coaching & Consulting
Personal and Relationship Coaching
2006 to present
Cape Town, South Africa

Personal development

Personal discovery process
Improving work performance
Improving time management
Improving self-confidence
Improving relationship skills
Improving communication skills
Establishing work/life balance
Identifying strengths and development areas - Enneagram & Character assessment
Clarifying goals and strategies for success- addresses “Who do I need to be, in order to have what I want, so that I can achieve in the way I would like?”
Decision Making - providing clarity at crossroads and for multidimensional dilemmas
Empowering Yourself - reclaiming ones power back from a space of feeling disempowered
Authentic Living – addresses “How do I create a life that is an expression of my true self?”

Interpersonal Development for Individuals and Couples

Dating Deliberating - personal discovery and relationship readiness process
Marriage preparation - maintaining effortless and resilient partnerships
Couples/pairs in conflict - reassembling mutual regard/respect between two people
Exploring problem patterns of behaviour - creating new ways of relating
Identifying limiting beliefs in relationships - addressing the cause not the symptom
Facilitation of Relationship Awareness and Total SDI inventories (
Exploring the impact of blind-spots and emotional baggage

TRA Coaching & Consulting
Performance, Productivity & Team Effectiveness

Executive Coaching:

Peak performance, self confidence & leadership development
Resilient relationship skills
Employee engagement coaching

Training & Team/Group Coaching

Leadership, Communication Skills, Time & Stress management, Creative Thinking & Problem Solving courses delivered on behalf of Fibre Training UK

Bespoke facilitation, workshops and processes designed for each client depending on their requirements and objectives for the training. My approach ‘Solution Focused’ practice, is transforming coaching, consulting, managing and leading in organisations all over the world. The focus is on what's wanted (not what's wrong), what's going well (rather than what's gone badly) and practical progress (rather than explanatory theory) which leads to a positive and pragmatic way to work with organisations and individuals.

Building Stronger Teams with Relationship Awareness Facilitation

Relationship Awareness Theory uses as its learning tool ‘SDI’ or Strengths Deployment Inventory. TotalSDI strengthens relationships by enabling individuals and teams to deploy their strengths more productively and to anticipate and manage conflict productively. SDI provides a window into the motivators that drive behaviour – that understanding empowers staff to communicate in a way that strengthens relationships.

TotalSDI can be delivered in half day and full day training sessions, please visit

Certifications and Qualifications

ICF accredited Coach PCC (pending), COMENSA member & practitioner, Coach Matching affiliate coach, Fibre Training UK certified trainer & coach
2016 - ACTP Solution Focused Brief Coach PRO Training: International Coach Federation (ICF) accredited certification: Solution Surfers, Switzerland
2014 - ACTP Solution Focused Brief Coach PLUS Training: International Coach Federation (ICF) accredited certification: Solution Surfers, Switzerland
2010 - ACTP Solution Focused Brief Coach PURE Training: International Coach Federation (ICF) accredited certification: Solution Surfers, Switzerland
2008 - FAMSA certificates: Couple Counselling, Divorce Counselling, McMasters Family Counselling, Prepare and Enrich
2007 - TotalSDI Certified Facilitator (Strengths Deployment Inventory) Level 2:  Personal Strengths Publishing, USA
2006 - NLP Practitioner (Neuro-Linguistic Programming): Advanced Human Technologies
2003 – 2006 Coaching Practitioner Diploma: SACAP (South African College of Applied Psychology)


Transformation and change modalities & models, personal development & human potential, travel, relationship development skills and training, parenting & family, health & wellbeing, writing, film & storytelling, walking in nature and the outdoors, good coffee.