Shelley Lewin

Relationship & Leadership Coach | Facilitator & Educator | Author


Local (Cape Town), National, International

S.A.C.A.P Dip Counselling, International Coach Federation Member and Professional Accredited Coach (ICF- PCC), PSYCH-K® Master Facilitator, Neurozone Practitioner, NLP Practitioner, TotalSDI Level 2 Certified Facilitator, AIM Enneagram Practitioner

082 829 7972



Tokai, Cape Town, Western Cape, South Africa


  • Premier Fellow Coach @ Better Up [Highest Ranking Tier based on member impact metrics]
  • 15 years of experience as a global leadership coach [1000+ leaders across multiple industries] 
  • 17 years of experience as therapist in private practice working with individuals and couples.
  • Author of ‘Uncomplicated Love’ A step-by-step guide for building a thriving relationship [June 2023]


Hi, I am Shelley, I am a personal and professional development specialist. My desire for facilitating change began in 2002. Off the back of a lucrative, but for me, ‘soul-less’ career in the fashion and beauty industry, I was drawn to more purposeful and meaningful work. It began with my formal training in applied psychology and in building my private practice whilst working with individuals and couples as a therapist.  My knowledge of ‘what makes people tick’ evolved into executive coaching in 2007 working in organizations, which enabled leaders to unleash their own potential as well as unlock the potential in their human capital. Since then, I have coached 1000+ leaders across multiple industries (junior, middle and senior management through to C-suite) from SME’s, to parastatals and global corporates. At Better-Up I work with many of the top Fortune 100 organizations and I have had the opportunity to be a thinking partner to world class leaders. My business ‘The Relationship Architect Coaching and Education’ designs the space between people and takes the ‘complicated’ out of personal and professional relationships. I believe that in the landscape of leadership and love; relationships matter the most.


17+ years of experience in counseling and coaching has taught me that true leadership is not about managing people (because people don’t like to be managed). It is about managing systems WHILST guiding, motivating and supporting people to execute their best work.  Typically, there are leaders who either empower and inspire others to take action or they de-motivate and disempower them. Research reveals, the same attributes that make a quality partnership between equals make a good alliance between managers and employees.  There’s no getting around it, when building a high performing team, one needs to be skilled in cultivating trust; influencing skills and inviting co-operation from diverse perspectives. It is the proficiency of creating a collaborative organization (vs compliance/obedience) that are hard business drivers – although they are labelled as soft skills. 

One of my favorite quotes is “We don’t see the world as it is, but as we are”. When we look within, we go beyond. Increasing self-awareness, identifying blind-spots, re-connecting you to your passion and purpose, recognizing your gifts and gaps and then getting out of our own way is often the best, first step toward being a more effective, authentic leader. It is a privilege for me to partner with clients in expansive thinking, in exploring new perspectives and in overcoming the limiting mindsets that have kept them from levelling up. We are at a planetary inflection point; we need conscious leaders in family and organizational systems that co-create cultures and teams for positive impact and who lead by example.

Certifications and Membership

ICF-PCC accredited Solution- Focused Brief Coach 

S.A.C.A.P Dip Counselling 

PSYCH-K® Master Facilitator, Neurozone Practitioner, NLP Practitioner, TotalSDI Level 2 Certified Facilitator, AIM Enneagram Practitioner

International Coach Federation Member and Professional Accredited Coach (ICF- PCC)

Affiliate IOC Membership (Institute of Coaching at McLean Hospital/Harvard Medical School)

CoachMatching Executive and Leadership Coach (SA), Fibre Training Leadership Coach (UK)

Better UP Premier Fellow Coach (USA), Brain Exchange Solutions Leadership Coach (SA)

Tokai, Cape Town, Western Cape, South Africa