Willie Snyman

Financial, Life & Business Coaching

From Survival to Significance – Unlock Your Full Potential

With over 40 years of experience, primarily in the insurance sector, Willie Snyman is passionate about helping people break free from survival mode and step into a life of significance. His coaching philosophy is simple yet profound: true transformation happens when people truly listen and deeply engage.

Willie believes financial wellness is intricately linked to mental and physical well-being. His mission? To help you overcome fears that hold you back, empowering you to achieve your best life with more confidence, clarity, and happiness.

One of his favourite quotes from Stephen Covey encapsulates his approach:

“I am not a product of my circumstances; I’m a product of my decisions.”

Professional Roles & Expertise

• Partner at Change Partners Coaching
• Managing Director of Inner Change Master Coaching
• Independent Trustee of Retirement Funds

Current Focus Areas

• Executive & Team Coaching
• Leadership Development
• Change Management & Business Consultancy
• Mediation & Conflict Resolution
• NLP Life Coaching
• Financial Coaching & Retirement Seminars
• Turnaround Strategies for Businesses

Career Highlights & Experience

✔ Corporate Leadership – Held senior roles in business development, key account management, pension funds, and financial planning.
✔ Strategic Influence – Served on executive committees across marketing, IT, HR, finance, and risk at board level.
✔ Turnaround Specialist – Developed business strategies and revitalization plans as MD and GM.
✔ Coaching & Mentoring – Over a decade of coaching, training, mediation, and independent trusteeships.
✔ Thought Leadership – Designed financial study guides, served as an examiner, and led workshops on financial wellness, emotional intelligence, stress management, and entrepreneurship.

Core Skills & Competencies

🔹 Strategy Development 🔹 Change Management 🔹 Leadership Training
🔹 Conflict Resolution & Mediation 🔹 Team Coaching 🔹 Facilitation
🔹 Financial & Life Coaching 🔹 NLP Practitioner 🔹 Brain Profiling & Enneagram Specialist

Education & Certifications

🎓 BA Psychology – University of Pretoria (1976)
🎓 B Divinitas – University of Pretoria (1981)
🎓 Senior Management Programme – University of Pretoria (1994)
🎓 Certificate in Financial Planning (ILPA) – University of Free State (1986)
🎓 Professional Coach Certificate – Sunlight Academy (2023)
📜 Additional certifications in NLP, brain profiling, mBIT, mediation, enneagram, prepare & enrich, positive intelligence and more.

Professional Memberships

✅ Financial Planning Institute (FPI)
✅ Black Management Forum (BMF)
✅ Coaches & Mentors of Southern Africa (COMENSA)
✅ ADR International
✅ International Coach Federation (ICF)

What Others Say About Willie

“Willie is a systemic thinker who naturally builds bridges and connects various elements. He is a rainmaker, an expert in business growth, and has an unparalleled ability to forge strong relationships.”