Martie Lancellas (PhD)

Corporate Coach


Durbanville, Cape Town

021 975 1794

086 635 5693


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25 Church Street, Durbanville, Cape Town, 7550, South Africa

Founder and CEO of Strong Foundation; Executive, Business & Leadership Master Coach (IIC); HR Practitioner (SABPP); Specialist Counsellor (CCSA)
Dr. Martie combines her strategic human resources, business & commercial focus with a deep understanding of what makes individuals, teams and organisations’ head, heart & hands work congruently, in order to achieve business success.

Her expertise lies in the positive reinforcement of skills, knowledge and competencies, while still focusing on integral personal growth. A strategic thinker, Martie brings her combined knowledge and experience in Business, the Behavioral Sciences, Co-Active Coaching, and Leadership to her work, providing her clients with a unique perspective to explore the whole person through a Value-based lens.

Dr Martie uses this rare combination to deliver valuable results with executives, leaders and leadership teams. She is recognised as an astute Master Coach & Mentor that is known to challenge herself, her team, and her clients to walk the talk.

Dr. Martie has a deep understanding, passion and thorough knowledge in the aspects of leadership, training and business development. She has worked extensively in retail, marketing, operations and human resources. In addition, she possesses a personal presence and an organisational astuteness to support, influence, and develop executives & leaders on their journey to be well-rounded individuals and great leaders.

Martie is married to Neville, an accountant. They have 3 grown children, and Danielle, her granddaughter who is an absolute delight to her!


  • Executive, Leadership & Life Coaching/Mentoring
  • Supervision of Coaching
  • Executive Leadership development, facilitation & Consulting
  • Business management, mentoring & consulting
  • Strategic leadership aspects, Change management & culture of excellence aspects
  • Key Speaker on Leadership & Woman Transformational Topics


All of her business experience has given her crucial insight into the internal working and complexities of organisations, systems and teams. She understands the essence of leadership and critical success factors well enough to know the challenges, pitfalls and opportunities it holds. Dr Martie values what it takes to bring potential, passion and results to outcomes at leadership level. She believes that leadership character-building and behavioural competencies need to be assessed and developed in balance with academic knowledge, hands-on practical know-how, and technical skills.

Some of her best attributes are optimism, focus, perseverance, excellence, a willingness to challenge, to be challenged, discernment, a love for life and believing each person has been gifted specifically and uniquely. Dr. Martie will not be swayed from her passion to support, unlock and honour these gifts within people. She has the greatest respect and honour for leaders and the role they are to play in preparing the next generation to take the lead.

What others have to say about her

Some of her clients include: Worley Parsons (KV3); Lewis Group; The Foschini Group (TFG); Metropolitan; Santam; ABSA; Deloitte & Touché; Randwater Board; PEP Group; National Institute for the Deaf (NID); Eskom Koeberg; Val de Vie Estate; Ackermans Group; Zurich; Puma; Atlas Staal; Furnish Homestyle; Louis Group International; Cape Grace Hotel; Ceres Fruit Juice; GB Packaging; SATT; SAPPI; On The Dot & Media24; Terrisan.

Client’s feedback states Martie is found to be thoughtful, thorough, supportive, thought provoking, and giving space for the clients’ preferred profile preference. Holding the client to areas that have been a challenge, but leaving them inquisitive and eager to explore.

Martie is professional in her approach, yet warm & of very high integrity (please request testimonies) and a subject expert in her field. She has the unique ability to operate at strategic levels and see the bigger picture in order to implement the practical aspects that will have impact on the individual & organisation.

She will help the client balance work, family and life based on their deeper value-drivers. Martie has a delightful sense of humor and believes development need not only be a serious business all the time. We need to celebrate!

Coaching Methodology & Approach

To Martie, Coaching is “The art of facilitating the performance, development and learning of another person. It is about equipping people with the tools, knowledge and opportunities they need to develop themselves and become more effective.

The STRONG model will be used as a framework that will look after the whole person and will work within the client’s core values to drive to what their main objectives for the coaching would be. This facilitates how to move from point A to point B optimally, utilising their strengths.

Once the shift has been identified, significant insight is gained from feedback and assessment tools as to what aspects needs attention. Together a plan is designed to bridge the GAP and tackle the blind-spots that is breaking speed or draining energy.

Based on a co-active one-on-one personalised approach, she acts as coach, sounding board, and personal skills trainer. What will make this meaningful is that the work on the key aspects is measurable (for ROI). This is made practical by doing relevant assessments to the need of the client, in order to bring about awareness and insight in how to bridge to GAP from A to B.

Membership Associations and Accreditations

  • CETASA (Coach Education Trainers Association South Africa): Registered as Coach training provider
  • COMENSA (Coaches and Mentors of SA): Practitioner Coach
  • COMENSA: Chairperson Supervision Portfolio Committee (past)
  • COMENSA: Steering Committee (past)
  • Council for Counsellors SA: Specialist Counsellor
  • ICF (Intl. Coach Federation): Member
  • IIC (Intl. Institute of Coaching): Master Coach (Head of Country – RSA)
  • Insights Discovery: Insights licensed practitioners
  • Lumina Learning Facilitator: Self awareness and personality understanding
  • SDI (Strength Deployment Inventory) Facilitator: Self Awareness, relationship and conflict management
  • SABPP: HR Practitioner Generalist
  • Services Seta: Provisionally accredited

Academic qualifications

  • Doctor of Philosophy in Interdisciplinary Studies (PhD)
    Graduated: 5 July 2007 | Training Institution: Commonwealth Open University
  • Diploma in Practitioner Coaching
    Graduated: 31 August 2006 | Training Institution: The Coaching Centre
  • Master in Counselling
    Graduated: 15 August 2001
  • Bachelor in Counselling
    Graduated: 17 November 1997

25 Church Street, Durbanville, Cape Town, 7550, South Africa