20 May 2020
Coaching is an ongoing professional relationship that helps people achieve extraordinary results in their lives, careers, businesses or organizations. The relationship between a coach and a willing client is built on respect, safety, challenge and accountability. Through the process of coaching, clients deepen their learning, improve their performance and enhance their quality of life. The purpose of the coaching relationship is to motivate the client to be their absolute best and to achieve extraordinary results in performance and in life. (ICF definition)
Business coaches: generally work with entrepreneurs, business owners, executives and management teams on developing their vision, developing their leadership skills and building a more profitable and efficient business.
Executive coaches: specialize in working with mid to upper-level executives and owners of companies who desire to accomplish either corporate or personal goals more effectively and efficiently.
Life coaches: work with individuals on making their personal life and their business life more balanced, successful and satisfying.
Counselling: most counselling is centred around healing psychological issues. Generally the patient comes into the counselling relationship seeking to be treated for their “problem.” The psychologist or therapist generally applies a diagnosis that identifies what the patient is struggling with and prescribes a treatment plan.
Consulting: most consulting relationships are also based on the “expert-student” model. The consultant is the expert. The client is the student. Consulting is generally all about having the right answers.
Coaching: in coaching there is no diagnosis – there is no “doctor-patient” relationship. The coaching relationship is a partnership of equals – you and your coach develop a plan of action together. The solution to your “problem,” as defined in coaching, is not found in delving into your past, but focusing on your future. Coaching helps you to maximize your strengths while developing your growth areas. Coaching is all about asking the right questions. The coach is not seen as the expert, but as a partner. You are the expert on your life and your business. The coach will focus on learning about you and will help you solve problems more effectively and efficiently by asking the right questions.
There are a wide variety of reasons why individuals and companies work with coaches. Coaches can help you:
Coaching generally takes place one-on-one. Although it is generally preferable to meet in person, coaching sessions can also take place online (via Skype, etc.), telephonically or by email.
The length of the coaching process depends on the client and the goalsthat they have set for themselves. Statistics seem to encourage a coaching relationship of a minimum period of 3 months to fully experience the benefits of coaching. However, the most beneficial period of time that ensures lasting and sustainable results is an average of 6 months.
Coaching creates a context where you get to regularly work on the most important issues of your life.
It is a place you get to consolidate, to integrate, to think and to push on.
Coaches are active collaborators. The relationship is an alliance between two equals with the purpose of meeting your needs.
Coaching is a powerful coalition designed to forward and enhance the life long process of human learning, effectiveness and fulfillment.
from Shelley Lewin