coaching culture clubs

Aviva Baran-Rothschild

Personal and Leadership/Executive Coach

Who am I and what is my coaching style?

Aviva Baran-Rothschild; a British-South African mom and business owner! I am curious, open, authentic, warm and creative and know when to call a spade a spade! I use an eclectic and holistic approach to assist clients to grow like trees- “Reaching great heights, with great depth.”

he purpose of my coaching is to facilitate change at a sustainable and meaningful level and to close gaps between a clients’ current and desired reality, leveraging their inner wisdom and strengths and working through blind-spots.

Through the process of asking powerful questions; my clients reach clarity and set meaningful personal and professional goals. I support and stretch clients out of their comfort zones; in order to change behavioural patterns that are not supporting their vision. During this journey, I offer feedback and hold them accountable to attain the success that they are looking for.

Coaching Qualifications

I have qualified with two internationally recognised coach training courses; The Co-Active Coach Training Institute and Henley Business School, as well as with an ICF accredited Coach Supervision Course. (Coaching Development- UK). I have also undertaken a Job-Search Skills Coach Training and offer career consultancy for Passport Career. 

Currently I am in training for Neurolink, a global company, focusing on neuroscience, offering brain agility assessments.

My highest qualification is a Masters in Coaching and Behavioural Change studies at Henley Business School, my thesis researched ‘work-life (im)balance’ for full-time working mothers.

I am a member of the International Coaching Federation (ICF) and have achieved my Professional Certification in Coaching (PCC), through the ICF. 

What do I offer?

My career has been diverse. People Development and Workshop Facilitation have taken me across the globe for a career spanning 33 years and Coach Supervision for 10. My journey began as a therapist in the UK for 16 years and moved to coaching 19 years ago; Coaching individuals, teams and groups. I offer face to face or virtual coaching.

I also design and facilitate workshops, through integrating my expertise in Emotional Intelligence, research on Work-Life Wellbeing and Energy Optimisation I have created ‘The Struggle to Juggle’ Energy Optimisation Workshops.

Over the years, I have also been involved in many aspects of Community Development and Volunteer work in South Africa, UK, India and Israel; doing transformation work, conservation, therapy and teaching. Thus, I am culturally and professionally very adaptable; skills that allow me to develop people at all professional levels and of various multi-cultural and socio-economic backgrounds. I adjust my approach to a vast range of professionals and artisans.

Who do I serve?

I work across both the corporate, government and NGO sectors as well as a broad spectrum of life coaching clients from all walks of life.

My clients include CEO’s, chief of mission, executives, senior managers, investment bankers, medical consultants, media personnel, entrepreneurs, small business owners, programme officers, women-balancing parenthood and work, academics, designers, other coaches, psychologists, banking graduates, MBA students, lawyers, human resource personnel, financial directors, country and regional directors and more.

I have coached and facilitated clients from across the globe; serving clients across 23 countries; United Kingdom, Australia, South Africa, Brazil, Germany, Italy, India, China, Cambodia, Thailand, Kenya, Zambia, Tanzania, Ethiopia, The Philippines, Uganda, Thailand, Madagascar, Democratic Republic of Congo, Kosovo, Malawi, Lesothu and Nigeria.

Clients include:

Absa capital, Accenture, Action Aid International, Amnesty International, Afrox, Barclays, Bowman Gilfillan, Edcon, Nedbank, FNB, Philips, Eskom, AVI National brands Ltd. Absa Retail, Barclays, SAB Miller, Roche, Mr. Price, Johannesburg Hospital, Cida University, Botswana Utilities Corporation, BAE systems, Transnet, Saab Grintek Technologies, Ranbaxy, Asset Forfeiture Unit, Regent Insurance, Motor Finance Company, Barloworld, CSIR, Vodacom, SARS, Johannesburg Public Services, Vulindlela, University of Witwatersrand, Wits Health Consortium, Wits Reproductive & HIV Institute, Wits Business school, The Performance Hub, Connemara, Omnicor, Insight Training and Education, Emuthini Consulting, Industrial Development Corporation, Paradigms Wellness, Resolve, Ernst and Young, Mr Price, Bowman and Gilfillan, Danone, Edge Growth, Accenture, Origo Consulting, World Food Project, Genomics, International Office for Migration, Avery Dennison, Twitter and Coachhub.


‘Aviva is one of the most talented presenters I have encountered in my long career’
Moyra Keane -Academic Advisor/Facilitator-University of the Witwatersrand- 2017

“I was privileged to be coached by Aviva. I believe that these coaching sessions changed my life, and that is not a statement issued glibly. Aviva challenged me to understand myself better, and she guided me down an exploratory path in our short time together, that I believe would have taken me years to accomplish on my own.
Aviva took the time to personalize our sessions and process, and welcomed these individual differences. Our conversations were always thought provoking and I left every session energized and focused, even though I very rarely arrived in that state of mind.

Through helping me understand myself better, she assisted in making me a more authentic and balanced leader. I have received lots of compliments from the people I work with, noticing the change.

I firmly believe that I would not be the leader I am today had it not been for Aviva. I wish the sessions had been longer, and that they were more plentiful.”
Mark Riley-General Manager – 2016

In my capacity of Director of Staff Training and Development at the University of the Witwatersrand I used Aviva Baran Rothschild as executive coach for leaders and managers in the Wits environment (Since 2009). Her coaching always delivered powerful impact and converted even the most cynical leaders and managers into ardent and grateful supporters of the coaching initiative. I also used Aviva as my personal coach, with powerful and life changing impact.

I can thus highly recommend Aviva as a coach to all organisations who want their managers and leaders to become vibrant, energised and purposeful. She has a profound ability to work with a range of different kinds of individuals, getting them to open up and to deepen their own personal learning and insight while simultaneously forwarding the action they need to take to be more effective, more purposeful and more powerful. Her coaching is deeply supportive while simultaneously being rigorous and courageously challenging. Not a comfort zone, but an experience of real transformation.
DR MARGARET ORR – Leadership Development Consultant – Office of the Vice Chancellor- UCT – March 2013

I have been thoroughly impressed by Aviva’s work as a coaching supervisor in both group and individual settings. She brings her deep and broad experience and training in coaching, psychology and supervision to the work, and I really value her passion, courage, integrity and insight. In my experience as her client, she enables effective and lasting change.
Mish Middelman – Business Owner- March 17, 2013

“I have worked with Aviva on major executive coaching projects, working with multiple systemic leadership culture change processes using a blended approach of executive coaching, business coaching, intact team coaching and cross value chain optimisation coaching. Aviva held the role of coach supervisor with extremely well-defined boundary management, for a team of executive coaches, working with extremely complex systems dynamics. I can recommend Aviva as a coach supervisor with wisdom, integrity & insight into complex human dynamics. It is a pleasure to work with Aviva.”
Dr Willem de Jager – Associate Director: People Advisory Services – 2012

“Aviva assisted me through a career transition. She is able to combine a no-nonsense approach with genuine empathy to her coaching work and shares her knowledge and networks generously. She holds you accountable for outcomes but in a warm and caring way. I would certainly recommend Aviva as a coach”
Neville Goldin – Consulting Psychologist – August 16, 2012