coaching culture clubs

Helene Samuels

Life Coach

coaching culture clubs

Edenvale, Johannesburg

083 307 8072

Edenvale, Johannesburg, Gauteng, South Africa

It is my view that much of what life presents us by way of challenges cannot be cured, eliminated or easily resolved. How well one responds to and wisely manages these challenges is what makes the difference between fulfilment and empty striving, or personal success and failure. Issues are rarely thought right, they are acted right. Doing is what makes knowledge manifest. It is the actions we take – be it on our own attitude, our style of thinking, our manner of relating to others, or steps towards a balanced life and goal achievement – that make the real difference.

My aim with coaching is to find a point of self-mastery where you can coach yourself. We achieve this through observing and learning about your own unique processes. Together we figure out useful methods and techniques by which you can achieve your treasured goals by mastering thoughts, feelings and actions. These may range from self-analysis, through goal setting and planning, to learning new interpersonal skills or self-management techniques.

With a career background that spans the corporate, mental health and complimentary health spaces, I bring a balanced and flexible approach to the coaching process. I utilise a mainly ontological approach to life coaching along with cognitive behavioural and transactional analysis models as tools to find new insights. I follow a holistic and integrative approach in which all aspects of life, work and wellness are considered. All coaching processes are therefore highly individualised and may in fact evolve as you make the journey of personal development. We will not finish were we started!

As an integrative body-mind practitioner I also offer Therapeutic Reflexology and Mindfulness- based interventions to manage the physical effects of stress, distress and the effects of chronic medical conditions.

More about me

My business experience includes employment with the Edgars Group, Standard Bank and Ogilvy Mather Public Relations (Singapore); as well as owning my own business for a number of years. My academic experience was gained over a ten year period when I taught Business subjects at the Aristotelian College of Marketing to students doing the IMM Graduate Diploma in Marketing and the Bachelor of Business Administration degree. In this time I also served as a lecturer at the School of Hand and Foot Reflexology. On the level of dealing with behavioural issues, I have done volunteer counselling work with both the SA Depression and Anxiety Groups and the Schizophrenia Foundation of SA (unfortunately now defunct). In this process I initiated a family support group for those affected by schizophrenia in Edenvale.


  • BA (Communication) RAU
  • BA Honours (Psychology) Unisa
  • Certificate in Coaching Success Factory
  • Career and Executive Coaching Unisa
  • Train the Trainer Damelin
  • National Certificate in Therapeutic Reflexology School of Hand and Foot Reflexology
  • Certificate in Facial Analysis and Tissue Salts Therapy Academy of Tissue Salts and Facial Analysis

Registered Therapeutic Reflexologist with the Allied Health Professions Council of South Africa, Registration Number: A01556

Practitioner Member of Comensa, Membership Number GASAM-1175-PRA