Lindsay Murphy

Life and Financial Coach to the Small Business Owner

After more than 20 years’ experience in the financial industry, full time and consulting, Lindsay was drawn to coaching, mindfulness and the Enneagram. Appreciating the synergy between a small business owner’s belief systems, motivations and behavior; and their operation’s outcomes – she founded Core Coaching for the small and micro business owner, entrepreneur and self-employed.

A passion for the growth of small business in South Africa drives Lindsay to empower and inspire her clients to overcome obstacles, reach for their next level of growth and face sustainability and succession issues.


Integrating elements of Applied Psychology and drawing on various coaching tools, Lindsay has generated a process which places the business owner and their ‘self’ at the core of their business and its financial strategy. Wherever possible and relevant she will use the Enneagram.

Lindsay’s approach addresses issues affecting the client and their business ranging from their personal inner environment, social environment, micro business, macro business and external business environment. Singularly and/or synergistically.

Core principles are clarity, curiosity, simplicity, prosperity and consciousness.


In her early career Lindsay was rated a top Equity Analyst in Media, IT and Education by her local and international clients, while a member of the SA Institute of Stockbrokers and Investment Analyst’s Society. Her time consulting included Project Finance deals, Investor Relations and Corporate Strategy. Intrigued by behavioural science, Lindsay started studying the Enneagram, coaching, neuroscience of coaching and mindfulness, which she continues through ongoing training and conference attendance.

She also trained as a counsellor and volunteered at the SA Depression and Anxiety Group.


Lindsay has been married for 23 years and has two children. She reads voraciously, loves to travel and is always curious.


  • BCom Hons (Cum Laude)
  • Securities Institute of London International Capital Markets Qualification
  • Mental Combat NLP Life Coach
  • Integrative Enneagram Accredited Practitioner Level 1 and 2
  • SACAP Coach Practitioner Program
  • The Enneagram for Healing Practitioners, R Hudson, D Daniels & J Dibb
  • Conscious Living Program, Centre of Applied Jungian Studies
  • Ontological Coaching in Action