AJ Edge

ICF Credentialed Coach, Training & Development Consultant

Langebaan, West Coast, and regionally via Skype

International Coach Federation ACC; Prosci certified Change Manager; Masters in Education

083 753 5851


Langebaan, West Coast, Western Cape, South Africa

My passion for people development is reinforced by over 15 years’ experience in the field, plus qualifications in management, change management, completion of International Coach Federation approved programmes with credentialing as a coach, and a Masters degree in Adult Education. This positions me to add value to organisations and individuals, supporting positive change.  Having worked in the donor funded/public/academic sectors in Africa, the UK corporate sector, and with local entrepreneurs, I have honed my skills in a wide spectrum of contexts. Using a strengths based approach, I support clients to build on existing assets, diminishing the effect of gaps or weaknesses both real and perceived. I work in an empowering manner, mentoring clients in the skills required to move forward independently. I am an experienced management and team coach, change manager and process facilitator.

I enjoy working with women in management positions, female business owners, and aspiring female entrepreneurs yet to take the leap, with goals embracing all aspects of life, resulting in clients thriving and achieving balance and fulfilment.

I provide management coaching within an organisational context with the goal of promoting success at all levels of the organisation by affecting the actions of those being coached.  Whether I’m working with a new manager requiring support to bridge the gap between theory and meaningful application, or a seasoned manager grappling with a demanding, ever- changing context, the action orientated coaching identifies what works well, when and how, and builds on these strengths to address challenging management areas. Using cutting edge Return On Investment (ROI) tools, I am able to provide tangible feedback on the impact of coaching.  I also facilitate training for managers in coaching and mentoring skills.

Youth coaching and mentoring is an important part of my life. I believe that success is a result of a number of factors, and not least, opportunity and self-confidence to maximise opportunities.  For many youth in the region, there are less opportunities and, from my experience of group and individual coaching and mentoring, low levels of confidence.  I work with young people, often on a pro-bono basis for those from disadvantaged backgrounds, to improve self-belief, increase self-empowerment, and move themselves forward to seek out opportunities and grab them with both hands!