Penny Holburn

Life and Business Coach
Sandton, Johannesburg
Mobile Number: 082 460 2610
Email Address:
Sandton, Gauteng, South Africa

Take a few minutes and ask yourself the following questions:

  • Do I need to improve my leadership skills?
  • Are my finances, or the finances of my business, a source of worry?
  • Do I feel like I am in the wrong job/career?
  • Do I want to start my own business? Do I want to grow and expand my business?
  • Are my relationships full of conflict, misunderstandings or disappointments?
  • Would I benefit from improving my communication and interpersonal skills?
  • Is fear preventing me from making changes in my life that I really want to make?
  • Do I need some assistance with a personal or business change?
  • Am I experiencing stress, burnout, anxiety or depression?
  • Do I need to improve my overall health?
  • Am I failing to achieve my goals? Do I have goals?
  • Would I benefit from improving my self-esteem, self-confidence and assertiveness?

If you answered yes to any of these questions then you would benefit greatly from coaching. Please feel free to contact me on to find out more.

Professional Experience

Penny has spent the past 27 years working in the fields of people development, organisational and psychological assessment, personal and business change, leadership development, counselling, and training and coaching, for many individuals and organisations. Client organisations include those in a variety of sectors: banking, insurance, mining, refining, paper and packaging, retail, utilities, medical services, telecommunications, information technology, tertiary institutions, parastatals, the public sector and trade unions. Companies benefiting from her coaching include large multinational corporations with over 40 000 employees to small businesses with less than 10 employees. Individuals she has coached include teenagers, entrepreneurs, employees, managers, students, the unemployed and Senior Executives.

In Dec 2016 she was voted winner best for personal and business coaching in Johannesburg by Corporate Vision Magazine, an International Business Magazine.  And in Dec 2016 was also voted one of the top Executive coaches in South African by AI Global Media.

Throughout her career she has had, and continues to have, opportunities to speak around the world, appear on TV, and write for publications. She has contributed her ideas to magazines in SA and the USA, and continues to do so. She is a practitioner member of COMENSA (coaches and mentors South Africa), and she is involved with a number of local and international associations and coaching bodies.

Post-school Penny completed a BSc Hons (Psychology) Cum Laude, an MSc (Psychology) Cum Laude, and a major in Industrial Psychology (Cum Laude). She received a number of awards and scholarships during her studies. She completed a personal coaching programme which she passed with marks of over 95%. In 2000 she completed a Senior Management programme through Wits business school (together with Harvard). She has worked in research, lecturing, training, consulting and coaching positions. She has also spent 6 years in senior management positions, including a role of General Manager.

Coaching focuses on defining end results you want to achieve, and then realising those results. Results achieved by her coaching clients include promotions, new careers, increased business profitability, improved health, improved leadership capability, promotions to leadership positions, considerable increases in income, greater emotional intelligence and communication skills, more rewarding relationships, greater self-confidence and management of fears, and better management of stress. Other benefits her coaching clients attest to include the on-going ability to apply skills and techniques that achieve results, clarity around what they want in life, achievement of their goals, and development of their own personal success formula.

What is my commitment to my clients?

  • Total focus on you, the client, and your goals
  • Someone who believes in your potential and wants to see you become all you can be
  • Someone who keeps you focused on your goals
  • Someone who understands, accepts and respects you, and truly listens to you without judgment
  • Someone who challenges you when you talk yourself down and encourages you not to accept second best for your life.
  • Accelerated personal development
  • Adherence to a code of ethics and complete confidentiality

How do the coaching sessions work?

I conduct coaching either face to face, or by telephone or Skype. I also offer coaching online and coaching workbooks. I coach anyone from the age of 15 who wants to make changes in their life. After the first coaching session we will work out a coaching programme to meet your needs. Although you need to be coached for between 3 and 6 months to make long lasting changes, I do not require that clients sign up for a fixed number of sessions. You will increase your awareness and learn new skills from the very first session. Clients attend coaching either once a week or once every two weeks. After completing the coaching programme specifically developed for their needs, some clients want to continue with refreshers once every quarter or once every six months.

Client Feedback

"Dear Penny, before the coaching sessions I felt directionless and generally uninspired by my situation in life. I struggled to identify what I wanted and had no idea how to go about achieving the goals I did set for myself. With your help I have made significant breakthroughs in both the career and health aspects of my life. I managed to consciously alter my career path to better suit my strengths, find the strength to quit the job I was unhappy in and gain the confidence to recognize and embrace a new career opportunity. I also managed to turn my health around after an extended illness and am feeling generally healthier and fitter than I have in years. All these changes have been achieved in less than 3 months and I have never felt in better control of my life. I want to thank you again for being such a pivotal part of this journey and really believe that it was your direction and support that made it all possible! Kind regards."
Sue, Architect

"Penny is a very approachable person who conducts herself in a very professional and open way that makes the coaching sessions with her very relaxed but very interesting and thought-provoking. Also, you feel that you are dealing with someone who knows what she is talking about. The whole coaching experience was fantastic. It opened my mind to how to get what I want in life. I would recommend her as a coach to friends and colleagues."
Lee, Divisional Head

For more client feedback see:

My purpose in life is to help you take charge of your life and realise your goals and dreams. Let me help you do that.