Antoinette Crafford

Business and Life Coach


BA (Social Work, 4 year) WITS, Certified Master Life Coach, Certified Master NLP Coach

+27 12 348 0317

+27 82 466 3833

Antoinette Crafford

+27 86 415 6566

Pretoria, South Africa

My name is Antoinette Crafford and I am the General Manager of a specialist HR consulting firm, based in Pretoria, called Prime Africa People Consulting. One of our service offerings is Business and Life Coaching. I am a member of COMENSA and a certified Master Life Coach, as well as a certified Master Neuro-Linguistic Programming Coach.

Prime Africa People provides a range of services to small and medium size businesses, as well as specialist advisory services to large organizations’, including Business and Life coaching to executives and senior management, to enable and motivate them in making complex decisions for business improvement and personal mastery.

I have more than 20 years’ experience as an HR Manager in a large Corporate Organisation and have been trained in the following coaching disciplines:

  • Master Life Coach;
  • Business Coach;
  • Master Neuro-Linguistic Programming Coach & Practitioner;
  • Relationship Coach;
  • Student & Scholar Coach.

Some of the models I use include:

  • Time Quintessence Healing;
  • Neuro-Linguistic Programming
  • Meta Programs.

I have many years’ experience in a complex business environment and I have significant understanding of human behaviour, especially within the workplace.